JIVA in ancient india words, “jiva” means the essence of a life being, also refers ture me. the spirit of the word shows our thought, which keeps looking for pure, simple and beautiful life. jiva extands the mind into branding, always works hard for exploring brands' potential and creating higher brands' value.
JOY to create with joy. to communicate with creation. to experience joy with communication.
INNOVATION innovations make fun in life. innovations bring energy to strength aesthetics. innovations keep brands extand life cycle.
VALUE explore more posibilities of brands. increase higher value of brands.
ACTION to practice designs into real products. to transfer the brand's spirit into visibilities. to realize ideal thinking on needs of markets.